Starbucks is encouraging a competition among its branches in Washington State to reduce energy consumption. The coffee chain giant will learn what triggers consumers to save energy. Portland Energy Conservation Inc. is assisting with the project design.
Starbucks strikes again! Not only has the company made headway in fair trade purchasing, its forest carbon program, and the cup recycling industry in recent years, but now it’s hosting an energy efficiency competition among ten of its own stores to see who can cut electricity use the most in 30 days.